Two weeks ago, Google decided to decouple Google+ from the rest of the Google products, and to not require a G+ login when using those other products (e.g. YouTube), in effect starting to gradually relieve it from its misery. Mashable published excellent analysis on the entire history of the project, and of the hubris demonstrated by Vic Gundotra, the Google exec who led it.
Bradley Horowitz, who conceived Google+ along with Gundotra and is now the one to oversee the transition, laid out the official Google story in a G+ blog post. He talked of the double mission Google assigned to the project – become a unifying platform, as well as a product on its own. A heavy burden to carry, as in many cases these two missions will surely conflict each other and mess up the user experience, as they did. Horowitz also explains what G+ should have focused on, and now will: “…helping millions of users around the world connect around the interest they love…”
Well, unfortunately Horowitz seems to not be a regular reader of Alteregozi 🙂 Had he read this post, exactly 4 years ago right here, perhaps G+ would have had more of a differentiation, and a chance.